About
Fractional CMO in Victoria, BC.
A fractional CMO based in Victoria, BC, with 15+ years in B2B marketing across software, fintech, and services — leading teams and budgets as Director of Marketing and Head of Growth.
Today I work with a small number of B2B companies through my practice, Bloom & Scale: marketing systems, AI-run marketing operations, and the reporting that shows what actually works. I run every system I recommend, and my own practice is the working proof.
01 · Track record
Real numbers. Not projections.
52%
Conversion lift
Coordinated a corporate website relaunch that increased overall conversion rate by 52% — a measured before/after on the company's highest-traffic asset.
+25%
Qualified leads
Launched digital acquisition campaigns that increased qualified leads by 25%, and coordinated a website relaunch that grew monthly traffic by more than 40%.
+47%
Blog growth
Grew corporate blog traffic by 47% and users by 40% year over year, earning a Distinguished Service Award along the way.
02 · Experience
Where the 15+ years come from.
Founder & Fractional CMO, Bloom & Scale
Fractional marketing leadership and AI-run marketing systems for software, service, and founder-led businesses — positioning, acquisition strategy, and AI-assisted marketing operations with human approval gates.
Head of Growth, Intersog
Positioning architecture and AI search visibility strategy (SEO, AEO, GEO) across four websites serving four markets; HubSpot Marketing and Sales Hubs end to end; demand generation grounded in pipeline economics.
Digital Marketing Manager, INETCO Systems
Corporate website relaunch (+52% conversion), HubSpot lifecycle programs, five co-hosted partner webinars — each meeting its lead-generation goal — and a product launch earning 400+ media mentions.
Earlier: Director of Marketing at Intersog Canada (team leadership, +25% qualified leads, +40% traffic), and Marketing Communications Specialist at Seon Design (+47% blog growth, United Against Bullying campaign across North America).
03 · Off the clock
Vancouver Island is the office perk.
I love marketing because it brings together two of my favourite things: building meaningful projects and meeting interesting people. When I'm not consulting, writing, or planning, I'm exploring the most scenic beaches of Vancouver Island with my husband Pavel and our two kids.
Education: Diploma in Public Relations, Concordia University (Montreal); degrees in Management and in Linguistics.
04 · Next step
Working on something I could help with?
From a focused audit to embedded marketing leadership — tell me what you are building.
Get in touch →