Portfolio
From 15+ years leading B2B marketing: team leadership, marketing systems, and growth programs across software, fintech, and services.
Led the international marketing team responsible for all marketing in North America: a complete relaunch of the main website (copy, design, development), lead-generation and brand campaigns, and measurable gains in brand recognition and client retention. Later built the 2026 positioning architecture and AI search visibility strategy (SEO, AEO, GEO) across four websites.
Director of Marketing · Head of Growth
As an independent consultant, built Evalex's corporate web presence from scratch — copywriting and site build — and provided ongoing marketing support to help the drywall and steel-stud construction firm win larger commercial clients.
Marketing Consultant
Co-founded an e-commerce store offering organic premium matcha from Kyoto, together with my husband Pavel. Owned the marketing and sales strategy end to end: content marketing including YouTube, digital advertising, and team management.
Co-founder & Creative Director
From personal brand development to overall marketing guidance: positioning, ideal-client definition, a new service offer, a refreshed Instagram presence, and digital campaigns — built together in weekly working sessions.
Marketing Strategist
Next step
Tell me about your company and I'll tell you honestly what I'd do first.
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